Digital marketing for technical products and services.
Typically our clients are in logistics, manufacturing, software, materials handling, or some combination of these.
When your product or service is a little technical, it's doubly important to build all your marketing from the viewpoint of your customer.
The difference may seem subtle, but remember: your client isn't searching for a solution based on your technical knowledge or specs, but rather on their problem and needs.
We take your product or service, and we deep-dive into your USP. (Unique Selling Proposition - the reason your clients buy from YOU instead of your competition.)
Then, we build your marketing actions from that frame of reference.
Our typical client is a business owner or CEO with sales of $4- to $20 million. Usually their product or service is a little technical, such as software, manufacturing, materials handling, logistics, or some combination of those. All our clients are themselves B2B. About half our customers are in the US, and the rest could be located anywhere and are selling to the US.
It's also easy to feel inundated with information. If you have Googled "what marketing should a small business do," you may well be drowning in information overload!
However, the danger is that if your business is growing by default, a small hiccup in the economy or a minor change in your customer base could severely impact your growth. You probably know you should be engaging in marketing, or else you wouldn't be looking at this page.
But what marketing SHOULD you be doing? Do you need to be everywhere? On each social media marketing platform? What about SEO? Should you build an email funnel? Where should you start? And how much is marketing likely to cost - it seems impossible to get straightforward pricing for marketing!
It doesn't have to be like that. Small Cog Marketing can help you when you are asking yourself, "What marketing activities should I be engaged in?" Two short answers: no, you don't have to do everything; and yes, you can get straightforward pricing.
We know you're busy. We'll write a sales letter on your behalf FREE so you can see what it's like to have someone else do the writing! And send us an email to lynn.whitney@smallcogmarketing.com to tell us what your current digital marketing challenges are.
We're looking forward to working with you!