Search Engine Optimization - SEO
Want to know the simplest explanation of what SEO is? It's how search engines like Google decide to show YOUR page in the results when your prospect googles the products or services you sell.
It's based on two factors: optimization and authority.
Optimization is telling Google or other search engines what keywords you want to rank for.
And authority is proving to search engines like Google that you are the best source of information for your prospects.
Now just because it's not complicated doesn't mean you can do a perfunctory one-time fix and expect it to work. Good SEO is like growing a tree - it's not rocket science, but there are rules to follow, and a lot of patience is needed!