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Websites and Landing Pages

Here's the crazy thing about websites and landing pages - there's a good chance they don't need be that hard to make and maintain.  In fact, if you're visiting this page, it probably is not as hard as you think!!!  If the term 'landing page' conjures up images of daring rescues, please be assured that it just means a designated page for ONE of your products or services - and it can be an internal page of your existing website, or it can be a stand-alone page with its own web address.