Often when we think of 'Pay-per-click' we think only of Google. However, pay-per-click marketing includes other search engines like Bing and Yahoo, as well as social media platforms such as Facebook, Instagram and LinkedIn.

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Think of it like a toll-bridge:  with pay-per-click advertising, you pay for the people who click on your ad.  Although it's not the right fit for absolutely everyone, it might be right for you if you have a powerful email funnel set up that converts.