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  • Lynn Whitney

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How to ask for a client testimonial

Before you ask for a testimonial, make sure that your customer is happy – better yet, delighted, with your product or service. Ongoing, good rapport with your client will make them want to give you a

What is a USP? And why do I need one?

Bombarded with new and exciting ways to attract customers, it’s easy to lose track of just what is unique about you and your business. Here’s why it’s so important to have a USP (Unique Selling Propos